Online operator Mr Green Ltd was awarded the prestigious prize in the “Casino campaign of the year” nomination at the annual EGR Marketing and Innovation Awards in London.
Mr Green received the award for the best casino campaign of the year
Using marketing channels in a relevant and effective way was the key criterion for selecting winners, as determined by the EGR jury this year.
Mr Green received the award for the Christmas calendar campaign, based on the player’s preferences, and not on the classic bonus offers. All of its items met the criteria of the UK Gaming Commission (UKGC), which was also noted by the expert jury.
“Being recognized for our creativity and the ability to entertain did not go unnoticed by our players last year, and we are pleased that our methods of work have attracted the attention of the EGR jury,” commented Jesper Kerrbrink, CEO of Mr Green Ltd.
Recall: online bookmaker Pinnacle refused to license the gambling regulator of Great Britain.